PAULA KEMP, Marketing and IT DirectorBIRCHWOOD GROUP
"Our original introduction was via Skoda and we held a test event at one Skoda location. The key things that impressed us:
- The quality of the communication.
- The data segmenting based on who had interacted with the email so that the sales tam are able to target their calls more effectively.
- The quality and effectiveness of the training; this isn’t a ‘ make as many calls as you can and see what you get’ approach- this is intelligent training which equips them for pre and post event activity.
- The results - our Skoda manager had his best event weekend when compared with previous activity.
As a result of our test we have booked a further 3 events and have pencilled in more for later in the year.”